iOS14
Articles to help you navigate Facebook's changes to support Apples iOS14 moves for greater app transparency. Preparing our partners for iOS 14: Mobile Web Advertising Speaking Up for Small Businesses

Facebook & Instagram Special Ad Categories Explained
What are Facebook Special Ad Categories and who is required to use them when creating ads? Realtors, looking at you!

How To Set Up Facebook Business Manager or Business Suite For A Client
How to set up access to a client's Business Manager: Before the client begins, they should have their very own account set up via business.facebook.com, created while they are logged into Facebook as themselves. They will need a website url and they need to know their...

Messenger Marketing Chatbots Are Finally Coming To Instagram
Chatbots on Instagram? Soon, My Friends, Soon! On October 19, 2020, ManyChat announced that Facebook is giving them early access to the Messenger API support for Instagram. In short, this announcement means that ManyChat can start working on developing...

Creative Ways To Use QR Codes With Messenger Marketing Chatbots for Business
QR Codes Aren't Dead. Really! Quite the opposite! QR Codes are making a strong comeback and they work remarkably well when used as the entry point to spark conversation in your messenger marketing chatbot.Ditch Your Business Cards, I Dare You. The Chatbot QR Code...

How Facebook’s New Video Distribution Scores Help You Create Better Videos
Facebook has just launched another metric to help us understand how well our video content posts are performing. It's called the Distribution Score. I'm Amanda Robinson, The Digital Gal and I'm going to break down what the distribution score is, how to use it, where...
An Informal Guide To Understanding Facebook Ads Jargon
Is your relationship status with Facebook’s Ads Manager “complicated?” Wouldn’t it be nice if there were a “5 Love Languages” course you could take or book you could ready to simplify things and make Ads Manager easier to use and understand? First, there’s the...
Facebook Ads Manager Updates 2019 – New Features For Marketers To Get Excited About
Facebook Ads Manager is constantly changing and evolving, although with some updates it can feel like it is growing into a more complicated, complex, intimidating beast of a platform to learn. I hear you. I feel your pain. I get you! And So does Facebook, finally!...

Five Digital Marketing Tools You Should Be Using Right Now
5 digital marketing tools that The Digital Gal can’t live without including chrome extensions and livestreaming tools.
10 Commandments of Social Media for Small Business
Social media for small business doesn't come with a rule book or user manual. Most small business owners are either blazing their own trail and experimenting their way to success, or hiring services to help them navigate the 'Wild Wild West' of digital marketing....