Blog - The Digital Gal

Facebook’s Distribution Score Explained, Where You Can Find It and How it is Measured

by Amanda Robinson | Jul 8, 2021 | Digital Marketing

Would you like to get your Facebook posts seen by more people? Facebook is essentially giving us a peek at how the algorithm works, and how our content can rank higher thanks to the Distribution Score. Learn what it is and how to use it to your advantage. What Is...

iOS14

by Amanda Robinson | Jan 6, 2021 | Digital Marketing

Articles to help you navigate Facebook's changes to support Apples iOS14 moves for greater app transparency. Preparing our partners for iOS 14: Mobile Web Advertising Speaking Up for Small Businesses

How To Set Up Facebook Business Manager or Business Suite For A Client

by Amanda Robinson | Nov 10, 2020 | Digital Marketing, Facebook Ads

How to set up access to a client's Business Manager: Before the client begins, they should have their very own account set up via business.facebook.com, created while they are logged into Facebook as themselves. They will need a website url and they need to know their...

Messenger Marketing Chatbots Are Finally Coming To Instagram

by Amanda Robinson | Oct 20, 2020 | Chatbots, Digital Marketing, Facebook Ads

Chatbots on Instagram? Soon, My Friends, Soon! On October 19, 2020, ManyChat announced that Facebook is giving them early access to the Messenger API support for Instagram. In short, this announcement means that ManyChat can start working on developing...

Creative Ways To Use QR Codes With Messenger Marketing Chatbots for Business

by Amanda Robinson | Feb 12, 2020 | Digital Marketing

QR Codes Aren't Dead. Really! Quite the opposite! QR Codes are making a strong comeback and they work remarkably well when used as the entry point to spark conversation in your messenger marketing chatbot.Ditch Your Business Cards, I Dare You. The Chatbot QR Code...

How Facebook’s New Video Distribution Scores Help You Create Better Videos

by Amanda Robinson | Nov 28, 2019 | Digital Marketing

Facebook has just launched another metric to help us understand how well our video content posts are performing. It's called the Distribution Score. I'm Amanda Robinson, The Digital Gal and I'm going to break down what the distribution score is, how to use it, where...

An Informal Guide To Understanding Facebook Ads Jargon

by Amanda Robinson | Apr 25, 2019 | Digital Marketing

Is your relationship status with Facebook’s Ads Manager “complicated?” Wouldn’t it be nice if there were a “5 Love Languages” course you could take or book you could ready to simplify things and make Ads Manager easier to use and understand? First, there’s the...

Facebook Ads Manager Updates 2019 – New Features For Marketers To Get Excited About

by Amanda Robinson | Apr 19, 2019 | Digital Marketing

Facebook Ads Manager is constantly changing and evolving, although with some updates it can feel like it is growing into a more complicated, complex, intimidating beast of a platform to learn. I hear you. I feel your pain. I get you! And So does Facebook, finally!...