Many B2B marketers have questioned the value of social media for marketing, but the tide finally seems to be turning. According to the latest research from MarketingProfs and Content Marketing Institute, “paid social is the top paid channel B2B marketers use for content marketing.”
There’s no shortage of social channels to consider, but they don’t all present the best fit for B2B marketers. The key, according to this week’s Marketing Smarts podcast guests, is to put strategy before tactics and channels. Only then can you dive into the many paid and free options available to brands on each social network.