Learn Facebook Ads skills in 4 Weeks
Get the confidence to create better Facebook ads, improve your audience targeting, and understand the results so you can get the most out of your ad budget.
4 weeks. 8 LIVE video training sessions.
You want to improve your Facebook ads skills but don't have a lot of time.
You don't want a course. You want someone to teach you LIVE and be able to ask questions.
You want to spend your budget on your ads, not on an expensive course.
June 2019 Program – $475
*Opens Application in Facebook Messenger
Create Facebook Ads
Optimize Your Ads
This 4-week Facebook Group includes
4 LIVE 1.5hr video training sessions
4 LIVE 1hr video Q&A sessions
4 week pop-up Facebook Group monitored for your questions
Go beyond the boost button with confidence!
Creating Facebook Ads
Training Week 1
“How do I create better Facebook Ads?”
Learn to go beyond the boost button and start creating ads using Ads Manager, Facebook’s powerful tool that gives you more ad options, better reporting, plus more control over your ads and budget.
Learn the value of using Facebook’s tracking pixel on your website, plus how to install it and make sure it is working.
Training Week 2
“How do I target the right people with my ads?”
Learn how to build your own custom targeted audiences to get your ads in front of the people who matter the most to your business. Learn how to expand your audience to reach more of the right people, and how to retarget ads to people who are already familiar with your business.
Campaigns & Strategy
Training Week 3
“How much do I spend?”
“How do I get more clicks / leads / sign-ups / video views?”
Learn how to budget and create a strategy for your Facebook Ad campaigns to help you get the most out of your spend. We’ll also take a look at more creative uses of different ad types plus how and when to use them as part of your strategy.
Analytics & Optimizing
Training Week 4
“How do I understand my results so I can make my ads better?”
Learn to navigate Facebook’s reporting to know what is working and easily see where you need to make improvements to your campaigns. Learn tactics on making changes to campaigns to optimize them and divert budget to the areas that are working for you.
Week 1 - Creating Facebook Ads details...
- Boost button vs using Ads Manager to create your ads
- Step-by-step tutorial creating ads using Ads Manager
- How to install your Facebook tracking pixel and check that is set up properly
- Facebook’s algorithm explained & why that matters for your content
- Content Do’s & Don’ts
Week 2 - Audience Targeting details...
- Determining your ideal audience
- Understanding warm vs cold audiences
- Creating your own saved audiences, custom audiences, and lookalike audiences
- Retargeting explained
Week 3 - Campaigns & Strategy details...
- How much you should budget for Facebook Ads
- Creating a strategy for your ad campaigns
- Creative uses for different ad types, how to create them, and when to use them
- Learn how to choose the right campaign objective and how it impacts your ad spend
Week 4 - Analytics & Optimizing details...
- Understand how your ads are performing
- Navigate Facebook’s ad results in Ads Manager
- How to interpret the reports and what to do to optimize campaigns for better results
- Create your own reports
Training is in progress.
Register now for the next program starting in June 2019!
Register before the next training session to secure your spot. Spaces are limited.
*Opens Application in Facebook Messenger
Group Training Schedule
FOR JUNE/JULY 2019
June 25, 2019
Doors CLOSE for the Group! Applications received after midnight will be put on a waiting list for the next session at an increased price. Approved and paid applicants will be added to a private Facebook Group where the training takes place.
All training and Q&A sessions are broadcast via LIVE VIDEO inside the closed Facebook Group. You can submit your questions in advance, while watching LIVE, on the replay, or as your own post within the group. Amanda – The Digital Gal – will be actively replying to posts within the group for the duration of the 4 weeks.
Creating Ads LIVE training – Tues, June 25th; 1.5hrs
Q&A LIVE – Fri, June 28th; 1hr
Audience Targeting LIVE training – Tues, July 2nd; 1.5hrs
Q&A LIVE – Fri, July 5th; 1hr
Campaigns & Strategy – Tues, July 9th; 1.5hrs
Q&A LIVE – Fri, July 12th; 1hr
Analytics & Optimizing LIVE training – Tues, July 16th; 1.5hrs
Q&A LIVE – Fri, July 19th; 1hr
At the end of our 4 weeks, the group will remain open for a short period of time to allow for members to catch up on any replays and use as reference. The group will no longer be monitored by Amanda – The Digital Gal.
You are in for a unique training experience!
Members by application only.
The program is $475 per person and cannot be transferred to another member of your team once registered.
Who will be accepted?
Applicants for the program will be accepted who
- an admin on a Facebook Page for your own business or on behalf of a business.
- planning to create Facebook Ads during the training or within a couple months of completing the training.
- able to watch all 4 training sessions either LIVE or on replay within the 4-week timeframe.
- JUNE/JULY ONLY – Anyone who purchased membership through BC Stack.
Ready to get started?
*Opens application in Facebook Messenger.
Why a Facebook group training and not a course?
I want you to succeed and actually get results that we can both be proud of! If you’re like me, that takes some hand-holding and accountability that a self-serve course may not be able to offer.
Implementing what you learn during the 4 weeks will give you an opportunity to ask questions and get help if you run into any roadblocks along the way.
Is this training suitable for beginners?
As long as you are comfortable with using Facebook, you are managing a Business Page, and you are ready to start creating Facebook Ads then this training will be very effective for you.
Is this a course?
This is not a typical online course! It’s better than a course. Get live feedback on your questions. You will receive the same quality of information typical of a course, but delivered via LIVE training + Q&A sessions in a Facebook Group format.
Who is this training ideal for?
This training designed for business owners, social media managers, or team support admins who are either new to using Facebook ads or who need more confidence in using Facebook ads.
Whether you are managing Facebook ads for yourself, for a business, or for several clients, this training can help you improve your skills in creating and managing Facebook ads.
Who is this training not suited for?
This training may not be suitable for you if…
- you are not comfortable using Facebook or accessing Facebook Groups
- you do not manage a Facebook Page for at least 1 business
- you do not plan on creating Facebook ads now or in the near future
What if I don't need all 4 sessions? Should I still sign up?
Yes! Some people are already comfortable creating their own Facebook ads but may not know how to implement a strategy or read reports for optimizing.
With this group training, you are getting valuable knowledge that would normally cost $150/hour as a stand-alone session. So even if only one session appeals to you, I would still suggest signing up for this training.
How much do I need to spend on Ads?
You can spend as little as $25-$50 on your ads to use this training as an exercise to get comfortable with how Facebook Ads work, however, I would suggest a budget of $250-$1000 in 1 month to help you get the most out of this training but is not required.
How much time is needed?
- Weekly Training Sessions are 1.5hrs in length
- Weekly Q&A Sessions are as long as needed depending on how many questions are submitted in advance or asked live on camera.
You should expect to set aside at least 1-2hrs per week in addition to the live training sessions for you to implement what you are learning. While it’s not mandatory, you will get the greatest amount of benefit out of this pop-up group if you are practicing what you learn as we go.
What if I can't attend the LIVE training?
Replays will be available in the Facebook group. You can still post your questions on the replays, or ask your questions in the LIVE follow up Q&A session.
Note: The group will no longer be monitored for support after the expiry of the 4-week program, so make sure you get your questions in as we go!
Do I need to attend the Q&A sessions?
I recommend attending the weekly training sessions live and then optionally attending the Q&A sessions if you need help or have additional follow up questions from the training sessions.
How long can I access the Facebook Group after the program ends?
This LIVE training is designed to get you the information you need in a timely way. The group will remain available for you to watch the replays, however, the group will no longer be monitored for questions or ongoing support after the completion of the 4 weeks.
What is a Q&A Session and how do I ask my questions?
These are open Question and Answer sessions. I will be available on live video within the closed Facebook Group to answer questions from Members and help you troubleshoot any issues you are running into with your Facebook Ads as they relate to the training sessions.
Questions can be submitted in a few ways from within the closed Facebook Group:
- Submit your question in advance on the scheduled Live Video post
- Comment your question on the Facebook live video
- Comment your questions on the replay for follow up
What kind of results can I expect?
Results will depend on several factors including
- the nature of your business
- how much you are spending on Facebook Ads
- how you choose to implement what you are learning
By the end of the 4 weeks you should feel confident creating your own Facebook ads, creating a strategy for your Facebook Ads, managing your Facebook Ads budget, and reading/understanding reports.
Who Is The Digital Gal?
I am a digital marketing geek who loves teaching marketers and small businesses how to make their marketing spend and efforts more efficient. I am well known in the digital marketing industry for my knowledge and experience as a Facebook Ads expert. I advise for Social Media Examiner’s membership group, the Social Media Marketing Society, with over 2,000 entrepreneurs and digital marketers. I regularly participate as a guest on digital marketing podcasts and speak on stage and in workshop settings on everything from Facebook
My real flair for digital marketing comes with hands-on experience with extreme deep dives into data analysis focusing on Facebook ads, analytics, SEO, ad targeting, split testing, and ways to make your marketing dollars more efficient.
- Facebook Ads
- Messenger Chatbots
- Google Analytics
- Live Streaming
- Social Media Audits
- Social Media Strategy
- Breaking News