CURRICULUM

View the full curriculum below to see just how much is included in your membership:

1

Welcome to Swift Kick in the Ads

  • Welcome and overview of the Swift Kick in the Ads membership
  • Table of contents
  • List of available replays

2

Open Office Hours on Zoom

  • Overview and schedule for the open office hours drop-in on Zoom

3

Swift Kick in the Ads Bootcamp

Access to the Bootcamp is INCLUDED in your membership.  
This is normally $475 on its own.


Get the confidence to create better Facebook & Instagram ads. In this 4 week bootcamp, you will learn:

WEEK 1
How Do You Create Better Facebook Ads?
Learn to go beyond the boost button and start creating ads using Ads Manager, Facebook's powerful tool that gives you more ad options, better reporting, plus more control over your ads and budget.  Learn the value of using Facebook's tracking pixel on your website, plus how to install it and make sure it's working.

WEEK 2 
How Do You Target The Right People With Your Ads?
Learn how to build your own custom targeted audiences to get your ads in front of the people who matter the most to your business.  Learn how to expand your audience to reach more of the right people, and how to retarget ads to people who are already familiar with your business.

WEEK 3 
How Much Should You Spend? How do you get more clicks/leads/sign-ups/views?
Learn how to budget and create a strategy for your Facebook Ad campaigns to help you get the most out of your spend. You'll also learn more creative uses of different ad types, plus how and when to use them as part of your strategy.

WEEK 4 
How Do You Understand Your Results To Make Sure Your Ads Get Better?
Learn to navigate Facebook's reporting to know what is working and easily see where you need to make improvements to your campaigns. Learn tactics on making changes to campaigns to optimize them and divert budget to the areas that are working for you. 

This is perfect if:

  • You want to improve your Facebook ads skills but don't have a lot of time.
  • You don't want a course. You want someone to teach you LIVE and be able to ask questions.
  • You want to spend your budget on your ads, not on an expensive course.

This Bootcamp has been running 4x/year since 2018 and has had hundreds of small business owners through the program. Once you have taken the bootcamp, you have lifetime access to each new run of the Facebook Ads Bootcamp to help keep you current with all of the constant platform changes.

4

Training Replay Library

  • Automated Messages | Instant Experience Ads | Leads Ads
  • Facebook Ads Strategy Session
  • Facebook and Instagram Shops
  • Facebook Business Suite
  • Facebook Messenger Chatbots & Ads
  • How To Set Up Your First Google Ad
  • Easy! How To Use Google Analytics
  • Overview: Google Analytics, Google Ads, Google Tag Manager for Beginners
  • Everything You Need To Know About Facebook Video Ads
  • Rebooting! Real ads scenarios and how to craft a strategy to work with it.
  • How To Set Up Your Facebook Business Manager Account
  • Choosing Your Top 8 Pixel Events
  • Boost vs Ads Manager
  • Ignite Your Facebook Organic Tactics
  • Answering YOUR Ads Manager Questions
  • Whip Your Retargeting Into Shape
  • Powered-Up Instagram Ads Intensive
  • Reporting Blitz - Strike While The Ads Are Hot!
  • Facebook Ads Approvals
  • Messenger Marketing Chatbots
  • Ad Targeting Strategies for Facebook & Instagram
  • Facebook Ads Roadmap
  • Budgeting for Facebook Ads
  • How to Show Potential ROI of Facebook/Instagram Ads
  • Facebook Ads Strategy
  • Messenger Bots and Facebook Ads
  • Facebook Pixel Events
  • Choosing Your Top 8 Pixel Events
  • Agorapulse Summit Replay - Instagram Ads
  • Facebook & Instagram Special Ad Categories
  • How To Create Organic Split Test Video Posts Using Facebook Creator Studio
  • What is Facebook's Video Distribution Score?
  • Facebook Pixel Set-Up Guide
  • Facebook Link Click vs Landing Page View - How To Optimize Your Facebook Ads
  • Apple iOS14 App Privacy Transparency - What's The Real Impact To Advertisers?
  • Creating Facebook Instant Experience Ads
  • Facebook Ads Reporting With Agorapulse
  • Optimizing Your Facebook Ads
  • Exploring Different Ad Types - Creating Better Ads Across Facebook & Instagram
  • LIVE Facebook Ads Training

5

Live Shows

  • Facebook Ad Mistakes To Avoid
  • Video Ad Formatting Tips
  • What's In Your Video Marketing Toolbox?
  • Try These Video Apps
  • Facebook Ad Audit Checklist
  • Facebook Leads - Quality vs Quantity
  • Video Marketing Strategy Blueprint
  • Pixels, Cookies & Privacy
  • 5 Ways To Go LIVE!
  • Inside Facebook Creator Studio
  • Pixels, Pixels, Pixels!
  • Leveraging Live video To Teach
  • TikTok Ads, iOS14 Privacy & Ad Rejections
  • 2 Factor Authentication (2FA)
  • On A Budget? Why Video Ads Are The Fix For Small Businesses.
  • Facebook Blocks Australia
  • How The Algorithm Is Judging your Video
  • Ads Jargon Explained
  • Top Facebook Frustrations That Aren't Your Fault
  • Level Up Your Livestream With Overlays
  • Ad Retargeting Explained
  • Debunking Your Live Video Fears
  • When To Cut Your Ads Losses
  • Fun Ways To Engage Your Audience
  • Lost? Navigating FB Ads
  • Video Ads Anatomy Lesson
  • Ad Budget: Take My Money!
  • Video Ads Before And After Glow up
  • Organic Reach Is(n't) Dead
  • How To Track Facebook Ads with Google UTM Links
  • Messenger Marketing Chatbots on Instagram
  • Creating Video Ads on Facebook
  • Get Organic Reach Alive Again
  • Creating Instagram Stories Ads
  • Video Accidents Do Happen
  • Ad Strategies To Promote Your Livestreams
  • Ads Center vs Ads Manager
  • Live Producing a Show
  • 5 Facebook Ad Hacks For Better Results
  • Facebook Audience Building Blueprint
  • Don't Underestimate LIVE Replays
  • Facebook Distribution Score = Algorithm Popularity
  • Using AI to Write Facebook Ads
  • Creating Video Content On the Go
  • Generate Conversations From Your Video Marketing
  • Scroll Stopping Video Tricks & Tips
  • Create The Ultimate Zoom Background
  • Reviving A Rejected Ad
  • Secrets of Facebook Ad Placements
  • Facebook Ads For Newbies: Mini Training
  • No Video Ads? No Excuses
  • Turn 1 Video Into 5 Facebook Ads
  • What In The Ads Is Going On
  • What iOS14 has done to your Facebook Ads
  • Creating a Profitable Instagram Profile with Jenn Herman
  • All About Instagram Ads

6

Guest Interviews

  • Google Analytics with Carlos Diez
  • Instagram Strategy with Jenn Herman
  • Data Analytics with Christopher Penn
  • Ad Copy with Julie Pierson-Fields
  • Super Secret Hashtag Recipe with Jenn Herman
  • Facebook Ads Policy Q&A with Trevor Goodchild
  • Creating a Profitable Instagram Profile with Jenn Herman

7

Member Perks

  • 2 Months FREE with Agorapulse - Social Posting, Reporting & Listening
  • InterestExplorer - Facebook Targeting Tool
  • Discounted 1-on-1 Session
  • Restream 10 Days Free

8

Handy Links

  • Helpful and Useful Facebook Links

Cancel anytime, no obligation!

What is Included?

View the full curriculum below to see just how much is included in your membership:

1

Welcome to Swift Kick in the Ads

  • Welcome and overview of the Swift Kick in the Ads membership
  • Table of contents
  • List of available replays

2

Open Office Hours on Zoom

  • Overview and schedule for the open office hours drop-in on Zoom

3

Swift Kick in the Ads Bootcamp

Access to the Bootcamp is INCLUDED in your membership.  
This is normally $475 on its own.


Get the confidence to create better Facebook & Instagram ads. In this 4 week bootcamp, you will learn:

WEEK 1
How Do You Create Better Facebook Ads?
Learn to go beyond the boost button and start creating ads using Ads Manager, Facebook's powerful tool that gives you more ad options, better reporting, plus more control over your ads and budget.  Learn the value of using Facebook's tracking pixel on your website, plus how to install it and make sure it's working.

WEEK 2 
How Do You Target The Right People With Your Ads?
Learn how to build your own custom targeted audiences to get your ads in front of the people who matter the most to your business.  Learn how to expand your audience to reach more of the right people, and how to retarget ads to people who are already familiar with your business.

WEEK 3 
How Much Should You Spend? How do you get more clicks/leads/sign-ups/views?
Learn how to budget and create a strategy for your Facebook Ad campaigns to help you get the most out of your spend. You'll also learn more creative uses of different ad types, plus how and when to use them as part of your strategy.

WEEK 4 
How Do You Understand Your Results To Make Sure Your Ads Get Better?
Learn to navigate Facebook's reporting to know what is working and easily see where you need to make improvements to your campaigns. Learn tactics on making changes to campaigns to optimize them and divert budget to the areas that are working for you. 

This is perfect if:

  • You want to improve your Facebook ads skills but don't have a lot of time.
  • You don't want a course. You want someone to teach you LIVE and be able to ask questions.
  • You want to spend your budget on your ads, not on an expensive course.

This Bootcamp has been running 4x/year since 2018 and has had hundreds of small business owners through the program. Once you have taken the bootcamp, you have lifetime access to each new run of the Facebook Ads Bootcamp to help keep you current with all of the constant platform changes.

4

Training Replay Library

  • Automated Messages | Instant Experience Ads | Leads Ads
  • Facebook Ads Strategy Session
  • Facebook and Instagram Shops
  • Facebook Business Suite
  • Facebook Messenger Chatbots & Ads
  • How To Set Up Your First Google Ad
  • Easy! How To Use Google Analytics
  • Overview: Google Analytics, Google Ads, Google Tag Manager for Beginners
  • Everything You Need To Know About Facebook Video Ads
  • Rebooting! Real ads scenarios and how to craft a strategy to work with it.
  • How To Set Up Your Facebook Business Manager Account
  • Choosing Your Top 8 Pixel Events
  • Boost vs Ads Manager
  • Ignite Your Facebook Organic Tactics
  • Answering YOUR Ads Manager Questions
  • Whip Your Retargeting Into Shape
  • Powered-Up Instagram Ads Intensive
  • Reporting Blitz - Strike While The Ads Are Hot!
  • Facebook Ads Approvals
  • Messenger Marketing Chatbots
  • Ad Targeting Strategies for Facebook & Instagram
  • Facebook Ads Roadmap
  • Budgeting for Facebook Ads
  • How to Show Potential ROI of Facebook/Instagram Ads
  • Facebook Ads Strategy
  • Messenger Bots and Facebook Ads
  • Facebook Pixel Events
  • Choosing Your Top 8 Pixel Events
  • Agorapulse Summit Replay - Instagram Ads
  • Facebook & Instagram Special Ad Categories
  • How To Create Organic Split Test Video Posts Using Facebook Creator Studio
  • What is Facebook's Video Distribution Score?
  • Facebook Pixel Set-Up Guide
  • Facebook Link Click vs Landing Page View - How To Optimize Your Facebook Ads
  • Apple iOS14 App Privacy Transparency - What's The Real Impact To Advertisers?
  • Creating Facebook Instant Experience Ads
  • Facebook Ads Reporting With Agorapulse
  • Optimizing Your Facebook Ads
  • Exploring Different Ad Types - Creating Better Ads Across Facebook & Instagram
  • LIVE Facebook Ads Training

5

Live Shows

  • Facebook Ad Mistakes To Avoid
  • Video Ad Formatting Tips
  • What's In Your Video Marketing Toolbox?
  • Try These Video Apps
  • Facebook Ad Audit Checklist
  • Facebook Leads - Quality vs Quantity
  • Video Marketing Strategy Blueprint
  • Pixels, Cookies & Privacy
  • 5 Ways To Go LIVE!
  • Inside Facebook Creator Studio
  • Pixels, Pixels, Pixels!
  • Leveraging Live video To Teach
  • TikTok Ads, iOS14 Privacy & Ad Rejections
  • 2 Factor Authentication (2FA)
  • On A Budget? Why Video Ads Are The Fix For Small Businesses.
  • Facebook Blocks Australia
  • How The Algorithm Is Judging your Video
  • Ads Jargon Explained
  • Top Facebook Frustrations That Aren't Your Fault
  • Level Up Your Livestream With Overlays
  • Ad Retargeting Explained
  • Debunking Your Live Video Fears
  • When To Cut Your Ads Losses
  • Fun Ways To Engage Your Audience
  • Lost? Navigating FB Ads
  • Video Ads Anatomy Lesson
  • Ad Budget: Take My Money!
  • Video Ads Before And After Glow up
  • Organic Reach Is(n't) Dead
  • How To Track Facebook Ads with Google UTM Links
  • Messenger Marketing Chatbots on Instagram
  • Creating Video Ads on Facebook
  • Get Organic Reach Alive Again
  • Creating Instagram Stories Ads
  • Video Accidents Do Happen
  • Ad Strategies To Promote Your Livestreams
  • Ads Center vs Ads Manager
  • Live Producing a Show
  • 5 Facebook Ad Hacks For Better Results
  • Facebook Audience Building Blueprint
  • Don't Underestimate LIVE Replays
  • Facebook Distribution Score = Algorithm Popularity
  • Using AI to Write Facebook Ads
  • Creating Video Content On the Go
  • Generate Conversations From Your Video Marketing
  • Scroll Stopping Video Tricks & Tips
  • Create The Ultimate Zoom Background
  • Reviving A Rejected Ad
  • Secrets of Facebook Ad Placements
  • Facebook Ads For Newbies: Mini Training
  • No Video Ads? No Excuses
  • Turn 1 Video Into 5 Facebook Ads
  • What In The Ads Is Going On
  • What iOS14 has done to your Facebook Ads
  • Creating a Profitable Instagram Profile with Jenn Herman
  • All About Instagram Ads

6

Guest Interviews

  • Google Analytics with Carlos Diez
  • Instagram Strategy with Jenn Herman
  • Data Analytics with Christopher Penn
  • Ad Copy with Julie Pierson-Fields
  • Super Secret Hashtag Recipe with Jenn Herman
  • Facebook Ads Policy Q&A with Trevor Goodchild
  • Creating a Profitable Instagram Profile with Jenn Herman

7

Member Perks

  • 2 Months FREE with Agorapulse - Social Posting, Reporting & Listening
  • InterestExplorer - Facebook Targeting Tool
  • Discounted 1-on-1 Session
  • Restream 10 Days Free

8

Handy Links

  • Helpful and Useful Facebook Links

Cancel anytime, no obligation!