Learn Facebook Ads
with Amanda Robinson
The Digital Gal
Who Is The Digital Gal?
Founder, CEO of The Digital Gal Inc.
Amanda Robinson is The Digital Gal. She is widely recognized in the digital marketing industry for her knowledge, training, skills and coaching as a Facebook Ads expert with her Swift Kick In the Ads Membership, her 4 Week Facebook Ads Training Bootcamp, and for her creative chatbot skills. She is an author, international speaker, consultant, and educator who has taught thousands of business owners and entrepreneurs the foundational skills of Facebook Ads. Amanda brings personality and passion to teaching others how to make Facebook ads work for them.
Amanda currently lives in Victoria, British Columbia, Canada on Vancouver Island with her trusty sidekick, Small Dog.
Learn Facebook Ads
Give your Facebook & Instagram Advertising strategy the fuel it needs to make the most of your advertising budget. Stop wasting marketing dollars and start optimizing the opportunities in front of you.
4 Week Facebook Ads Bootcamp
“How do I create better Facebook Ads?”
Learn to go beyond the boost button and start creating ads using Ads Manager, Facebook’s powerful tool that gives you more ad options, better reporting, plus more control over your ads and budget.
Week 1: Creating Ads
“How do I target the right people with my ads?”
Learn how to build your own custom targeted audiences to get your ads in front of the people who matter the most to your business. Learn how to expand your audience to reach more of the right people, and how to retarget ads to people who are already familiar with your business.
Week 2: Audiences & Targeting
“How much do I spend?”
“How do I get more clicks / leads / sign-ups / video views?”
Learn how to budget and create a strategy for your Facebook Ad campaigns to help you get the most out of your spend. We’ll also take a look at more creative uses of different ad types plus how and when to use them as part of your strategy.
Week 3: Budgets & Strategy
“How do I understand my results so I can make my ads better?”
Learn to navigate Facebook’s reporting to know what is working and easily see where you need to make improvements to your campaigns. Learn tactics on making changes to campaigns to optimize them and divert budget to the areas that are working for you.
Week 4: Reporting & Optimizing
Next Bootcamp Starts In
Kickstart Your First Facebook Ads Campaign With Hands-On Help
Get your first ad campaign done-for-you and learn how to manage your ads going forward without having to pay huge ongoing agency fees.
Facebook Ads Consulting
The Digital Gal
Get the direct help you need with your Facebook Ads.
Ultimate Guide to Social Media Marketing
Social media marketing experts Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson and Mike Allton team up to take readers through a 360-degree view of social media marketing from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current social media networks from Facebook and LinkedIn to emerging platforms like Snapchat and TikTok.
FREE Facebook Ads Glossary Download*
What’s the difference between reach vs impressions? What is a standard event vs a custom conversion? Download this handy Glossary of Facebook Ad Terms (PDF) and get some clarity on the confusing marketing jargon.
*Opens in Facebook Messenger
Read The Latest From The Digital Gal
What are Facebook Special Ad Categories and who is required to use them when creating ads? Realtors, looking at you!
How to set up access to a client's Business Manager: Before the client begins, they should have their very own account set up via business.facebook.com, created while they are logged into Facebook as themselves. They will need a website url and they need to know their...
Chatbots on Instagram? Soon, My Friends, Soon! On October 19, 2020, ManyChat announced that Facebook is giving them early access to the Messenger API support for Instagram. In short, this announcement means that ManyChat can start working on developing...
QR Codes Aren't Dead. Really! Quite the opposite! QR Codes are making a strong comeback and they work remarkably well when used as the entry point to spark conversation in your messenger marketing chatbot.Ditch Your Business Cards, I Dare You. The Chatbot QR Code...
Facebook has just launched another metric to help us understand how well our video content posts are performing. It's called the Distribution Score. I'm Amanda Robinson, The Digital Gal and I'm going to break down what the distribution score is, how to use it, where...
Is your relationship status with Facebook’s Ads Manager “complicated?” Wouldn’t it be nice if there were a “5 Love Languages” course you could take or book you could ready to simplify things and make Ads Manager easier to use and understand? First, there’s the...