# The Digital Gal

> Meta ads training, ad management and speaking with Amanda Robinson


## Posts

- [No, I Will Not Be Your Ads Manager, And Here’s Why (But Stick With Me… It’s Not What You Think)](https://thedigitalgal.com/no-i-will-not-be-your-ads-manager-and-heres-why-but-stick-with-me-its-not-what-you-think/): Amanda joins the Agents of Change Podcast with Rich Brooks to discuss what’s working now in the world of Facebook Ads.
- [Unboxing the NEW RayBan Meta Sunglasses](https://thedigitalgal.com/unboxing-the-new-rayban-meta-sunglasses/): Ray-Ban Meta Gen 3 vs Gen 2 vs the original Stories: what changed, my Disney battery test, who should upgrade, plus my original 2023 unboxing of the Gen 2 glasses.
- [Meta Quest 3: Unboxing and Comparing to the Meta Quest Pro](https://thedigitalgal.com/meta-quest-3-unboxing-and-comparing-to-the-meta-quest-pro/): I’ve built my reputation as a Facebook ads expert and Meta Certified Lead Trainer, but let me tell you, diving headfirst into the world of virtual reality (VR) and augmented reality (AR) is a whole new world of adventure for me and I’m loving it! I have started my journey training as an XR Designer, though I’m still in the foundation stage. I am the proud owner of a Meta Quest Pro headset, which launched in October of 2022. And this year in Oct 2023, I scooped up the brand shiny new Meta Quest 3 that just dropped and I’m here to give you my first impression.
- [How To Spot Facebook Spam](https://thedigitalgal.com/how-to-spot-facebook-spam/): We all experience unwanted marketing communication in lots of different ways. From junk email to telemarketing calls to ads crammed into every nook and cranny of anything that holds our attention span. But there is a line between paid advertising placements, guerilla marketing tactics, and flat out spam. And there is a further difference between non-malicious advertising and harmful content. Lately there has been a noticeable increase in spam on Meta’s platforms (Facebook & Instagram) and spotting it is getting harder.
- [What’s Working Now in Facebook Ads](https://thedigitalgal.com/whats-working-now-in-facebook-ads/): Amanda joins the Agents of Change Podcast with Rich Brooks to discuss what’s working now in the world of Facebook Ads.
- [Social Media News Live Show on Facebook and Instagram Ads](https://thedigitalgal.com/social-media-news-live-show-on-facebook-and-instagram-ads/): Amanda joins the Social Media News Live Show to discuss what marketers need to know running Facebook and Instagram ads over this holiday season and what we should know as we plan for 2023. They also chat about her experience traveling with Meta Boost Small Business Studios.
- [How long does it take to get results from Facebook ads?](https://thedigitalgal.com/how-long-does-it-take-to-get-results-from-facebook-ads/): Facebook Ads are great tools to promote your brand or business. But they also come with a learning curve when you’re just getting started. That includes learning how long it will take before you should start seeing results of your Facebook ads efforts.If you want to start generating leads and sales through Facebook advertising, then
- [Getting Moving on Goal Chat Live](https://thedigitalgal.com/getting-moving-on-goal-chat-live/): Amanda joins Debra Eckerling’s Goal Chat Live to discuss getting moving … for work, exercise, and activity … and moving into action.
- [Alternate Ways To Track ROI On Your Facebook ads](https://thedigitalgal.com/alternate-ways-to-track-roi-on-your-facebook-ads/): How do you know if your Facebook ads are working? And how can you tell if you’re wasting my money or making money on them? How do you calculate your ROI (Return On Investment)?
- [3 Ways You Can Give Other People Access To Your Facebook Business Page](https://thedigitalgal.com/3-ways-you-can-give-other-people-access-to-your-facebook-business-page/): Do you get confused navigating the different ways you can add or remove an admin to your Facebook Page? It’s not just you. Over the past year Meta has been rolling out Business Suite, a usefull tool which replaces Business Manager, a not-so-useful tool. Not everyone has Business Suite yet, so most of us are stuck in some in-between hybrid of trying to make sense of the back end of Facebook.
- [Why You Should NEVER Have A Second Facebook Profile Or Login To Someone Else’s](https://thedigitalgal.com/why-you-should-never-have-a-second-facebook-profile-or-login-to-someone-elses/): Are you guilty of having a second fake Facebook profile to log into, either for work or to hide from your family or ex’s? In my line of work, helping people untangle Facebook ad accounts and business permissions, I see it so commonly that it gives me anxiety.
- [Are Facebook RayBan Stories Sunglasses Worth Buying?](https://thedigitalgal.com/are-facebook-rayban-stories-sunglasses-worth-buying/): Verdict: YES! Spoiler Alert: If you have the money. For the tech lover in the family, Facebook’s Ray-Ban Stories Sunglasses are the smart glasses you didn’t think you needed but
- [Facebook’s Distribution Score Explained, Where You Can Find It and How it is Measured](https://thedigitalgal.com/facebooks-distribution-score-explained-where-you-can-find-it-and-how-it-is-measured/): Would you like to get your Facebook posts seen by more people? Facebook is essentially giving us a peek at how the algorithm works, and how our content can rank higher thanks to the Distribution Score. Learn what it is and how to use it to your advantage.
- [How Can Local Restaurants Use Facebook Bots](https://thedigitalgal.com/how-can-local-restaurants-use-facebook-bots/): This month I’ll be presenting at The Pizza Summit 2021 hosted by Smart Pizza Marketing – the first online conference exclusively dedicated to the Pizza Industry! I’ll be chatting about Chatbots & Facebook Ads (of course).
- [UMSL In Your Business Podcast Appearance](https://thedigitalgal.com/umsl-in-your-business-podcast-appearance/): Amanda joins the UMSL In Your Business Podcast to discuss her career and professional projects within the Digital Marketing industry. Amanda explains and provides some insights and tips for Facebook Ads, and how these can help small to medium size businesses grow in the digital space.
- [3 Reasons You Should Repurpose Your Livestream for Facebook Ads](https://thedigitalgal.com/3-reasons-you-should-repurpose-your-livestream-for-facebook-ads/): Many livestreamers are using Facebook Live as a way to get their message out, whether it’s for personal or professional reasons. And with good reason – livestreaming is one of the most engaging types of content on social media! But how do you make your show even more effective?
- [Restaurant Unstoppable Podcast Appearance](https://thedigitalgal.com/restaurant-unstoppable-podcast-appearance/): Amanda joins the Restaurant Unstoppable podcast to discuss the 4 steps of seeing success with Facebook ads, creating ads using Ads Manager, audiences and targeting, budget and strategy, and reporting and optimizing.
- [Better Facebook Ads – How to get the Best Bang for your Buck](https://thedigitalgal.com/better-facebook-ads-how-to-get-the-best-bang-for-your-buck/): Amanda joins Unite 2021 to discuss better Facebook ads.
- [Articles to help you navigate Facebook’s changes to support Apples iOS14 moves for greater app transparency.](https://thedigitalgal.com/ios14/): Articles to help you navigate Facebook’s changes to support Apples iOS14 moves for greater app transparency.
- [Facebook & Instagram Special Ad Categories Explained](https://thedigitalgal.com/facebook-instagram-special-ad-categories-explained/): Running ads for housing, jobs, loans, insurance or social issues? Meta's Special Ad Categories change what targeting you're allowed to use. Here's what they are in 2026, who has to declare them, and how to advertise well inside the rules.
- [All you need to know about Facebook Ads](https://thedigitalgal.com/strongall-you-need-to-know-about-facebook-ads-strong/): Amanda joins the Small Town, Big Win Podcast to discuss Facebook & Instagram Ads for small and local businesses.
- [Facebook Messenger Marketing for Local Businesses](https://thedigitalgal.com/strongfacebook-messenger-marketing-for-local-businesses-strong/): Amanda joins the Marketing Club with Bruce Irving Podcast to discuss how we can better us Facebook Messenger for marketing.
- [How To Set Up Facebook Business Manager or Business Suite For A Client](https://thedigitalgal.com/how-to-set-up-facebook-business-manager-or-business-suite/): Before the client begins, they should have their very own account set up via business.facebook.com, created while they are logged into Facebook as themselves. They will need a website url and they need to know their own Facebook and Instagram Passwords before they start. Next,
- [Facebook Ad For Local Businesses](https://thedigitalgal.com/facebook-ad-for-local-businesses/): Amanda joins the Bruce Irving show to discuss Facebook Ads for local businesses.
- [Effective Instagram Ads and Messenger Bots](https://thedigitalgal.com/strongeffective-instagram-ads-and-messenger-bots-strong/): Amanda joins the Instagram Stories Podcast to discuss getting started with Instagram ads, including using Facebook Ads Manager, plus we discuss Facebook Messenger bots finally coming to Instagram, and how businesses can take advantage of it.
- [How to Master Facebook Ads and Messenger Bots Social Pros Podcast](https://thedigitalgal.com/how-to-master-facebook-ads-and-messenger-bots-social-pros-podcast/): Amanda joins the Social Pros Podcast to discuss her new book, “Ultimate Guide to Social Media Marketing,” and the power of messenger chatbots, and why more businesses need to embrace this incredible technology.
- [Messenger Marketing Chatbots Are Finally Coming To Instagram](https://thedigitalgal.com/messenger-marketing-chatbots-are-finally-coming-to-instagram/): Chatbots on Instagram? Soon, My Friends, Soon! On October 19, 2020, ManyChat announced that Facebook is giving them early access to the Messenger API support for Instagram. In short, this announcement means that ManyChat can start working on developing chatbots for Instagram, similar to how they have been crushing it with the chat industry on Facebook.
- [Let’s Talk About Brand with Christine Gritmon](https://thedigitalgal.com/lets-talk-about-brand-with-christine-gritmon/): Amanda joins Christine Grit to talk about branding with the 360 Marketing Squad.
- [Improve and Leverage the Marketing Resources You Already Have – 360 Marketing Squad](https://thedigitalgal.com/improve-and-leverage-the-marketing-resources-you-already-have-360-marketing-squad/): What’s better than one social media marketing expert? How about 4 of them teaming up to create a Marketing super team known as “The 360 Marketing Squad”. Covering all aspects of Instagram, Facebook, YouTube and Twitter, this super group has the experience, knowledge and determination to help small businesses not only step up their marketing strategies, but learn how to track their progress so they know what’s working and what needs tweaking.
- [It’s Not You, It’s Facebook](https://thedigitalgal.com/its-not-you-its-facebook/): Amanda joins the Socially Powered Podcast with Erin Cell to discuss the ever-changing Facebook Ads and using Chatbots for connecting and engaging with your potential clients. Amanda shares her Top Tips for Facebook Advertising even if you only have a small budget to work with. She shares the importance of using Chatbots in your business. You won’t want to miss a minute of this episode with The Digital Gal.
- [Marketing Profs Podcast Appearance](https://thedigitalgal.com/marketing-profs-podcast-appearance/): Many B2B marketers have questioned the value of social media for marketing, but the tide finally seems to be turning. According to the latest research from MarketingProfs and Content Marketing Institute, “paid social is the top paid channel B2B marketers use for content marketing.” There’s no shortage of social channels to consider, but they don’t all present the best fit for B2B marketers. The key, according to this week’s Marketing Smarts podcast guests, is to put strategy before tactics and channels. Only then can you dive into the many paid and free options available to brands on each social network.
- [The Level Up Show with Winnie Sun Appearance](https://thedigitalgal.com/the-level-up-show-with-winnie-sun-appearance/): Amanda joins the Level Up show with Winnie Sun to discuss the ULTIMATE Guide to Social Media Marketing.
- [Baby Got Bot Appearance](https://thedigitalgal.com/baby-got-bot-appearance/): Amanda joins Baby Got Bot to dive into the fun world of Facebook ads (and bots!).
- [Interview: Embracing The Shifts In Social Media](https://thedigitalgal.com/interview-embracing-the-shifts-in-social-media/): Amanda joins Bryan Kramer, along with colleagues Mike Alton and Stephanie Liu to discuss frequency illusion, shifts in social media, storytelling, chatbots, and investing in processes
- [Agorapulse Social Pulse Weekly with the 360 Marketing Squad](https://thedigitalgal.com/agorapulse-social-pulse-weekly-with-the-360-marketing-squad/): Amanda joins the Agorapulse Social Pulse Weekly to celebrate the ONE YEAR ANNIVERSARY of Social Pulse Weekly! From the show:
- [5 Geeky Facebook Ad Stats](https://thedigitalgal.com/5-geeky-facebook-ad-stats/): Amanda joins the Social Media Lab Live show to explore what ad placements on Facebook you should be testing and that are currently hot.
- [Creative Ways To Use QR Codes With Messenger Marketing Chatbots for Business](https://thedigitalgal.com/creative-ways-to-use-qr-codes-with-messenger-marketing-chatbots-for-business/): QR Codes Aren’t Dead. Really! Quite the opposite! QR Codes are making a strong comeback and they work remarkably well when used as the entry point to spark conversation in your messenger marketing chatbot.
- [How Facebook’s New Video Distribution Scores Help You Create Better Videos](https://thedigitalgal.com/how-facebooks-new-video-distribution-scores-help-you-create-better-videos/): Facebook has just launched another metric to help us understand how well our video content posts are performing. It’s called the Distribution Score.
- [An Informal Guide To Understanding Facebook Ads Jargon](https://thedigitalgal.com/an-informal-guide-to-understanding-facebook-ads-jargon/): Is your relationship status with Facebook’s Ads Manager “complicated?” Wouldn’t it be nice if there were a “5 Love Languages” course you could take or book you could ready to simplify things and make Ads Manager easier to use and understand?
- [Facebook Ads Manager Updates 2019 – New Features For Marketers To Get Excited About](https://thedigitalgal.com/facebook-ads-manager-updates-2019-features-for-marketers-to-get-excited-about/): Facebook Ads Manager is constantly changing and evolving, although with some updates it can feel like it is growing into a more complicated, complex, intimidating beast of a platform to learn. I hear you. I feel your pain. I get you! And So does Facebook, finally! Changes are coming that will make our lives as advertisers a little bit easier.
- [Facebook Ads and Going Beyond The Boost](https://thedigitalgal.com/facebook-ads-and-going-beyond-the-boost/): Amanda joins the Social Media Talks Podcast to discuss Facebook Ads and Going Beyond The Boost.
- [Five Digital Marketing Tools You Should Be Using Right Now](https://thedigitalgal.com/five-tools-you-should-be-using-right-now/): Don’t you just love the moment when you discover something new, something that saves boatloads of time, something that just makes life easier? Well, I hope you’re sitting down, because I have not one … but FIVE somethings to share with you right now. I use these tools every single day, and I don’t think I could live without them. Ready? Let’s go!
- [10 Commandments of Social Media for Small Business](https://thedigitalgal.com/10-commandments-of-social-media-for-small-business/): Social media for small business doesn’t come with a rule book or user manual. Most small business owners are either blazing their own trail and experimenting their way to success, or hiring services to help them navigate the ‘Wild Wild West’ of digital marketing. There are no right answers, but here are some tips that can help make it easier to grow your business using Social Media tools & tactics.
- [Facebook Messenger Chatbot Case Study](https://thedigitalgal.com/facebook-messenger-chatbot-case-study/): I’m sharing a behind the scenes look at how you can use a Facebook Messenger chatbot to increase Facebook engagement (likes, comments, shares). This case study shows a step by step breakdown of using a chatbot to roll out a contest for a real estate team over the holidays including how it was done, what challenges we encountered, what we learned, and what we would change for the next round.

## Pages

- [Privacy Policy](https://thedigitalgal.com/privacy-policy/): Please wait while the policy is loaded. If it does not load, please click here.
- [Thank You: Done-For-You](https://thedigitalgal.com/done-for-you-thank-you/): Thank you for inquiring about done-for-you services. I will be in touch as soon as possible.
- [Thank You: Kickstart](https://thedigitalgal.com/kickstart-thank-you/): Thank you for inquiring about the Kickstart Program. I will be in touch as soon as possible.
- [Thank You: Contact](https://thedigitalgal.com/contact-thank-you/): Thank you for contacting me. I will be in touch as soon as possible and look forward to communicating with you.
- [Blog](https://thedigitalgal.com/blog/): Keep up with the latest news, updates, and trends relating to Facebook Ads, Instagram Ads, and all things digital marketing.
- [Contact](https://thedigitalgal.com/contact/): Whether you have specific questions about one of my programs, you need clarification about something that wasn't mentioned on the site, you want to book me for an appearance, or you just want to chat, let's connect!
- [Books](https://thedigitalgal.com/books/): Three published books, written to help you keep learning.
- [Past Appearances](https://thedigitalgal.com/book-me/past-appearances/): Below are some recorded appearances from the past.
- [Speaking: Book Amanda](https://thedigitalgal.com/book-me/): Are you looking for an engaging, up-to-date, and informative expert on Facebook Ads (as well as Instagram Ads) for your podcast or show?
- [KickOff Q&A](https://thedigitalgal.com/kickoff/): Join us on the next “KickOff Q&A” Zoom call, free. “KickOff Q&A” is a free session offered by The Digital Gal.
- [1-on-1 Consulting](https://thedigitalgal.com/facebook-ads-consulting/): Do you need a second opinion, some expert advice, guidance troubleshooting a tricky issue, or just some knowledgeable help to overcome a roadblock with your Facebook Ads?
- [Done-For-You Ads](https://thedigitalgal.com/done-for-you-facebook-ad-services/): Are you the type of business owner who wants to focus on what you're good at and “delegate to the pros” on issues like Facebook advertising?
- [Kickstart Package](https://thedigitalgal.com/learn-facebook-ads-with-personalized-help/): Ready to “Kickstart” your first Facebook Ads campaign with hands-on help from me?
- [Swift Kick in the Ads: Curriculum](https://thedigitalgal.com/swift-kick-in-the-ads-curriculum/): View the full curriculum below to see just how much is included in your membership.
- [Swift Kick in the Ads (sales page)](https://thedigitalgal.com/swift-kick-in-the-ads/): This Monthly Membership is designed to help you learn how to use Facebook and Instagram ads to achieve your business goals, without confusion, without overwhelm, and without blowing your budget.
- [Work With Me](https://thedigitalgal.com/work-with-me/): Look no further! I offer a range of services and offerings designed to help you achieve your marketing goals.
- [Living Vicariously](https://thedigitalgal.com/living-vicariously/): The adventures, the planning, the setbacks, and the decisions in between. And an invitation to share yours.
- [Reviews](https://thedigitalgal.com/digital-gal-reviews/): Below you'll find a collection of feedback and testimonials. I'm humbled to work with such great clients and I'm so appreciative of their amazing response.
- [Meet Amanda](https://thedigitalgal.com/meet-amanda/): Founder and CEO of The Digital Gal Inc.
- [Home](https://thedigitalgal.com/): I'm Amanda Robinson, founder of The Digital Gal. I help small business owners get unstuck, learn their ads, and run them with confidence.


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