Facebook & Instagram Ads Workshop

Victoria, BC

February 10, 2020

Victoria, BC

February 10, 2020

Learn how to create your own Facebook and Instagram ads, targeting, and strategy in this 4 hour in-person workshop taught by Amanda Robinson, international speaker and industry expert on Facebook advertising.

You want to improve your Facebook ads skills but don't have a lot of time.

You don't want a course. You want someone to teach you LIVE and be able to ask questions.

You want to spend your budget on your ads, not on an expensive course.

Register now for the February 10th Workshop!

Monday, February 10, 8:30am – 12:30pm
Location: “Spaces” 3450 Uptown Blvd Suites 301, 305 and 307, Victoria, BC V8Z 0B9

Training Starts in:








This Training Includes

In-Person 4 Hour Workshop

With Amanda Robinson, The Digital Gal

Create Facebook & Instagram Ads

Using Ads Manager to go beyond the boost button

Audiences & Targeting

Create behaviour, interest, & demographic targeting and learn remarketing to your audiences

Budgets & Strategy

How to get the most out of the ads budget you have to work with

Reporting & Optimizing

Learn how to read your results and improve your ads

Access to online 4 week video bootcamp.

Access The Digital Gal’s supporting online video training replays and upcoming LIVE video training sessions

Go beyond the boost button with confidence!

Creating Facebook Ads

Module 1

“How do I create better Facebook Ads?”

Learn to go beyond the boost button and start creating ads using Ads Manager, Facebook’s powerful tool that gives you more ad options, better reporting, plus more control over your ads and budget.

Learn the value of using Facebook’s tracking pixel on your website, plus how to install it and make sure it is working.

Audience Targeting

Module 2

“How do I target the right people with my ads?”

Learn how to build your own custom targeted audiences to get your ads in front of the people who matter the most to your business. Learn how to expand your audience to reach more of the right people, and how to retarget ads to people who are already familiar with your business.

Campaigns & Strategy

Module 3

“How much do I spend?” 
“How do I get more clicks / leads / sign-ups / video views?”

Learn how to budget and create a strategy for your Facebook Ad campaigns to help you get the most out of your spend. We’ll also take a look at more creative uses of different ad types plus how and when to use them as part of your strategy.

Analytics & Optimizing

Module 4

“How do I understand my results so I can make my ads better?”

Learn to navigate Facebook’s reporting to know what is working and easily see where you need to make improvements to your campaigns. Learn tactics on making changes to campaigns to optimize them and divert budget to the areas that are working for you.

4 Week Ads Bootcamp is included at no additional cost with this in-person workshop.

Over 1,000 students trained in 2019!

Is this training suitable for beginners?

As long as you are comfortable with using Facebook, you are managing a Business Page, and you are ready to start creating Facebook Ads then this training will be very effective for you.

Who is this training ideal for?

This training designed for business owners, social media managers, or team support admins who are either new to using Facebook ads or who need more confidence in using Facebook ads.

Whether you are managing Facebook ads for yourself, for a business, or for several clients, this training can help you improve your skills in creating and managing Facebook ads.

Who is this training not suited for?

This training may not be suitable for you if…

  • you are not comfortable using Facebook or accessing Facebook Groups
  • you do not manage a Facebook Page for at least 1 business
  • you do not plan on creating Facebook ads now or in the near future

How much do I need to spend on Ads?

You can spend as little as $25-$50 on your ads to use this training as an exercise to get comfortable with how Facebook Ads work, however, I would suggest a budget of $250-$1000 in 1 month to help you get the most out of this training but is not required.

How long can I access the Facebook Group after the workshop?

This workshop is designed to get you the information you need in a timely way. The group will remain available for you to watch additional training replays and upcoming live sessions.

What kind of results can I expect?

Results will depend on several factors including

  • the nature of your business
  • how much you are spending on Facebook Ads
  • how you choose to implement what you are learning

By the end of the workshop you should feel confident creating your own Facebook ads, creating a strategy for your Facebook Ads, managing your Facebook Ads budget, and reading/understanding reports.

Training Starts in:








Who Is The Digital Gal?

Who Is The Digital Gal?

Amanda Robinson

Founder of the Swift Kick in The Ads Membership and the 4 Week Facebook Ads Bootcamp program.

I am well known in the international digital marketing industry for my knowledge and experience as a Facebook Ads expert.

I teach the complexities of Facebook advertising in a simple, realistic, and easy to understand way for small business owners, entrepreneurs and agencies to improve their skills.

I have worked with Social Media Examiner’s membership group, the Social Media Marketing Society, with over 2,000 entrepreneurs and digital marketers. I regularly participate as a guest on digital marketing podcasts and speak on stage and in workshop settings on everything from Facebook Ads, to Analytics, to Messenger Marketing Chatbots!

My real flair for digital marketing comes with hands-on experience with extreme deep dives into data analysis focusing on Facebook ads, analytics, SEO, ad targeting, split testing, and ways to make your marketing dollars more efficient.

  • Facebook Ads
  • Messenger Chatbots
  • Google Analytics
  • Live Streaming
  • Social Media Audits
  • Social Media Strategy
  • Breaking News
These are just a few of the things that I practice, preach, and teach!